SEO Basics

Learn the components of Digital Marketing, starting from Search Engine Optimization, Search Engine Marketing, Social Media Marketing and many more

About Course

Want to wrap your head around SEO, but getting scared off by technical terms and complex concepts? This interactive video lectures walks you through everything you need to know to start ranking in Google.


  • Trainers with more than a decade of Industry Expertise.
  • Our emphasize is more on practical based learning. 
  • 24X7 support
  • We are associated with 500+ corporates.
  • Standout performers will be projected for placements in these corporates based on requirements.
  • Every session will be recorded and will be available on our LMS (Learning Management System) and students will have life time access to it. 
  • We provide Interview Guidelines to help in better understanding of industry requirements and expectations. 
  • Our trainings are available online and offline mode.
  • We focus and prefer Instructor Led Live training programs.
  • Assessments will there on weekly basis. Pre and post training assessment are included to rate yourself after the learning.
  • Course Completion Certificate will be provided.

Why should I take this course

In today's competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a website, blog or online store, SEO can help your business grow and meet the business objectives. This course is specially designed for Webmasters, Bloggers, Business owners, Search Engine Optimization Beginners / Experts and Website owners, who want to rank #1 in Google.

How does SEO work

Search engines look at three important factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability. Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Relevancy helps Google to understand what your website is about so it can send the right people to your website

What role does SEO play in Digital Marketing

SEO is also an important part of digital marketing. It’s almost 1/3rd of it. Every successful business starts their blog and then does SEO on it. It helps them acquire new customers. With the help of blogging & SEO, they convert readers into customers. Anyone who wants to be a professional digital marketer should learn the basics of SEO. It’ll be of very much use since organic trac is the biggest source of website traffic.

Will I get more traffic to my websites after using SEO

Getting organic trac through Google is almost free. But, once you’ve established your site it gets much easier. You can easily rank for highly competitive keywords. Organic traffic converts much better than traffic from Social Media. Organic trac counts for more than 87% of all websites trac source. If you are ignoring organic trac, then you are missing a huge amount of trac. And to get more traffic you’ll need to do SEO.